Amy Lindahl, an Overview of Skills - Technical, Creative and Analytical
Website Design
One of the most enjoyable parts of my job is website design. I enjoy discovering web palettes, picking out stock photography and creating graphical elements for a consistent user experience. I use Photoshop to design the initial look and feel and employ the CSS box method for HTML formatting and site build out.Website Development
I use the following technologies in developing websites: HTML, CSS, Coldfusion, XML, Javascript, ASP, PHP, MYSQL and Oracle. I specialize in developing an online presence for small to medium high tech companies, but I have many years of experience as a web developer for B2B applications.Search Engine Optimization
Having a website is moot unless you have visibility on the major search engines like Yahoo and Google. Organic search is a great way to heighten your online presence with minimum investment. Based on your industry insight, I can develop a keyword portfolio and SEO strategy to optimize your website for maximum traffic from your target audience.Search Engine Marketing
In combination with SEO, SEM is a great tool to bring traffic to your site. Paid search requires careful planning and monitoring to make sure your investment pays off. As a first step, it's important to create a plan and carefully monitor results, making changes accordingly to maximize your return on investment. Part of that plan is keeping a consistent message from start to finish. Highlighting keywords in ads and landing pages promote higher click thru and conversion rates.Email Marketing
Email marketing is a great way to keep in contact with your existing customer base and also attract new clients. Company newsletters, special offers and promotional emails can promote your corporate identity as well as increase your online presence and brand awareness. I can create HTML templates and graphics for email blasts and have specific experience with the following software: ExactTarget, VerticalResponse and Salesforce.
Analytics and Reporting
To tie it all together it's important to monitor the results. It can be daunting to figure out click thrus, referrers, site visits, page views and new vs. returning visitors. I can sift through programs like WebTrends and Google Analytics and create an overview in plain English.
Communication
My greatest asset is my down-to-earth communication skills. Often times I find myself as an interpreter between technical teams and marketing and sales. Although I have a technical background, I use plain English to describe web technologies and concepts. I do not try to intimidate people with technology buzzwords or industry jargon.
If you are interested in contacting me regarding an upcoming project, please email me.